Thought leadership writing
- Thought leadership content strategy
- Calendar and cadence development
- Writing and editing of thought leadership posts, articles, and other products
Copywriting
- Writing and editing of B2B copy and communications, including case studies, white papers, e-books, brochures, presentations, and more
- Brand voice standards and house style development
Content Writing
- Writing of original, informative, helpful, and engaging content for blogs, magazines, and newsletters
- Editing of existing content for alignment with audience needs and application of storytelling best practices
- Implementation of SEO tactics
- Development of relevant CTAs as a natural part of the narrative
Corporate Communications
- Communications strategy development and planning for associations, non-profits, charities, and government
- Implementation of communications plans, including: coordinating advertising and social media campaigns, writing and editing of a wide range of corporate communications products, overseeing creative development, coordinating budgets and invoicing, and reporting on KPIs
Maria Hypponen 